The Tesla solution was presented in November 2013. After a modest start, the applications started to come in. Many drivers who got our quotes could not believe their eyes. The offer they were receiving was so different in terms of price and acceptance conditions from what they had heard from their usual broker.
Distrust may be a natural reflex but gradually the first customers signed their contracts. The sustained monitoring of internet forums, the presence at peer group events, etc. have helped to spread our insurance solutions. Besides direct surveys among customers, colleague brokers also gradually fell for our solution.